French version below

Descriptive

One of the keys for young researchers to getting "seen" and "read" is to make their research accessible to as wide an audience as possible. This requires popularisation. And efficient popularisation is something that can be learned. Based on your own CV or article summary, this module guides you through all the stages of popularisation, from rewriting your text and formatting it on digital media, to building an illustration and introducing you to the basics of visualisation on social media. And last but not least, discover the keys to storytelling and storyboarding for making your text as trendy as possible.

Organisation

Participants will work on one of their own productions (e.g. a research summary) which they will revise and complete (text, visual, narrative) throughout the workshops. In this way, participants commit to taking the time to complete the required exercises before and between workshops.

As an option, participants who are not familiar with visual creation can participate in an introductory workshop on visual creation software (optional).
 

Language

English, except last workshop which will be given in French

Content: 4 workshops

Workshop 1 : Introduction to software for visual creation

Descriptive

This workshop is an introduction to the use of graphic design software in general. Using Affinity Designer, which is typical of most software in its category, we will cover the different stages of graphic creation from idea to production.

Objectives

• Basic knowledge of graphic design software
• Basic knowledge of photo editing software
• Ability to choose the right software
• Understand the characteristics of an illustration in object mode
• Understand the characteristics of a photo in point mode
• Choose the right file types for different needs

Content

• Software interface
  • Workspace
  • Document configuration
  • Unit of measurement

• Creation
  • Creation tools
  • Selection, modification
  • Layout
• Technical constraints (digital world)
  • Image format
  • File size
  • Type of file
  • Compression
  • Variations

Language

English

Speaker

Julien Jespersen works at the Division of Training and Students (DIFE) as a web developer. He has worked as a graphic designer for many years at the Cultural Activities and Communication Service of UNIGE. In addition, he runs courses in page layout and illustration within the DIFE.

Workshop 2: Visual communication for digital media

Descriptive

The visual communication workshop aims to provide the theoretical knowledge and practical means to create graphic elements in order to communicate messages to a non-educated target audience via digital media. Through an alternation of theoretical and practical presentations, participants will be led to ask themselves the right questions and to mobilise the best means to achieve their communication objective. They will be asked to exchange and confront their views on their own creations within their group.

Objectives

• Ability to prepare visual elements for the electronic media
• Build concise and engaging visual elements from complex material
• Understand the basics of codes and registers of graphic expression
• To know how to make simple graphic compositions

Content

• Graphic composition
  • Consistency
  • Efficiency
  • RegisterConsistency of the message

• Basics of graphic design
  • Dimensions, orientation
  • Full, empty
  • Grid, margins, alignment
  • Colors
  • Typography

• Recipient of the message
  • Who
  • What, action
  • Notion of time
  • Notion of space
• Analysis and comparison
  • Identification of criteria
  • Confrontation of opinions
  • Objectivity and subjectivity

Language

English

Speaker

Julien Jespersen (see above)

Workshop 3: Storytelling and storyboarding science

Descriptive

I seek to challenge, inspire and train scientists to use narrative techniques and strategies employed in film to produce persuasive presentations, publications and digital media tools. Borrowing communication strategies and techniques from filmmakers and applying them in science communication and popularization will help scientists for better communication of their research to a non-expert audience through digital media, and scientists are wise enough to do so!

Objectives

• Persuasive communication of our research, divulgation and publication
• Preparing script and storyboard about our research
• Audio-visual literacy: Better understanding and interpretation of films
• The use of storytelling in digital media

Content

• Theory: Story and narrative, storytelling in science, script writing and storyboarding, alternative narrative structures.
• Practice: Participants re-write their biography, summaries of their already published (or in preparation) papers and presentations based on what they learn in the workshop.

Language

English

Speaker

Samer Angelone holds two PhDs in Film Studies and Biology. He is the founder of the Global Science Film Festival, and works as a jury-member for prestigious international film festivals. Angelone has directed several fiction and documentary films. He teaches 'Filmmaking for Scientists', 'Storytelling & Storyboarding Science', and 'Video-journalism for Scientists' at different universities, research institutes and film festivals. www.sciencefilm.ch

Atelier 4: Ecrire pour les médias numériques et le grand public

Descriptif

Écrire pour être lu et compris par un large public est un casse-tête pour les chercheur-euses, surtout dans le domaine des médias numériques. Comment attirer l'attention ? Comment transmettre des connaissances pointues, des concepts complexes ?
En observant les règles de l'écriture efficace, il devient possible de résoudre ces questions. Du moins en partie. Voyons-en quelques-unes : déterminer son public cible, choisir son niveau de vocabulaire ; limiter le nombre de mots par phrase ; utiliser le présent de l'indicatif ; trouver de bons exemples.
Cette formation se veut concrète et propose des outils pratiques et faciles à mettre en œuvre.

Objectifs

• Connaître les règles d'une rédaction efficace ;
• Savoir comment titrer son texte/article ;
• Comprendre le principe du chapeau d'un article ;
• Connaître les attentes des médias numériques en matière de textes scientifiques ;
• Analyser vos textes en fonction de la proposition de Lasswell : Qui dit quoi à qui, par quels moyens et avec quel effet ;
• S'entraîner à écrire efficacement.

Contenu

• Apports théoriques : écrire de manière simple, savoir comment le lecteur aborde un texte, adopter les règles de l'écriture efficace, rédiger le titre et la légende d'un article.
• Exercices pratiques : rédiger les accroches d'un article, travailler sur le texte/article/résumé qui aura été soumis au moment de l'inscription.

Langue

Français

Intervenant

Jean-Blaise Held, MicroPlume sàrl (http://www.microplume.ch), est formateur et coach d'adultes dans le domaine de la communication orale et écrite : rédaction efficace, media training, discours, conduite d'entretiens, prise de parole en public. Il a été chargé de cours à l'UNIFR de 2004 à 2020 (relations publiques, écriture journalistique, écriture web, mediatraining). Il enseigne la communication écrite et orale à la HEIA Fribourg et pour la formation continue de la HEG Fribourg. M. Held a été journaliste à la RTS pendant 20 ans et rédacteur en chef des Cahiers protestants (2000-2004).